Press Release

UK Start-up Company Ships maximiser - The Next Generation Business Communication System

4 th March 2003 - Chorleywood, UK: SpliceCom, a new company, specialising in communication systems which combine voice, video and web enabled IT applications at the desktop today unveiled max imiser, the first Business Communication System to be developed in the 21 st century.

The innovative maximiser architecture rips-up the conventional PBX rulebook, delivering un-paralleled customer service, whilst lowering the costs associated with system acquisition, implementation and on-going management. Having built on the strengths and eliminated the weakness associated with the installed base of "proof-of-concept" IP-PBXs, maximiser distributes intelligence around the network, rather than centralising it. This allows the needs of those requiring a simple, small, stand-alone PBX to be fulfilled, whilst the same system can scale seamlessly to provide a fully networked communication system allowing voice, video and web-enabled IT applications to share the same underlying network infrastructure, information and resources.

SpliceCom's maximiser is the PBX that finally delivers on the promise of true geographic independence. The same facilities are available to company employees irrespective of their location; be it in offices spread across countries or continents, working from home or on the road. Yet maximiser appears to employees and customers alike as a single system - and is managed as one. For the first time, the ability to utilise technology for real business benefit is available to small and medium sized companies - as well as major corporations.

Completely modular in its design maximiser is based on just three system components, Call Server, Trunk and Phone Modules. This approach allows it to scale from 8 to 5,000 analogue and/or IP extensions with no disruption or degradation in system performance. There is no requirement to replace or upgrade existing modules when the time comes to extend trunk or extension capacity, it's simply a case of adding more modules. Utilising standards based IP for connectivity allows maximiser modules to be located anywhere a LAN connection exists. No longer is there a requirement to run copper extensions all the way back to the central PBX. Indeed with Wireless LAN support an integral feature of maximiser's analogue Phone Modules, even the need for a physical LAN connection is removed - ideal for environments where Ethernet connections may be at a premium; listed buildings, hotel lobbies, retail stores, building site "portakabins," etc.

"The unique approach to communications we've taken with maximiser allows companies to take advantage of the often quoted cost savings and business benefits associated with IP Telephony without the need to converge their underlying networks - or indeed without actually deploying IP handsets," says Robin Hayman, SpliceCom's Product Management Director. " maximiser's open architecture means that any existing LAN infrastructure equipment can be upgraded, or replaced, as and when business needs dictate. Direct PBX replacement, separate voice and data LANs or a single, fully converged network; each customer's implementation will be different and directly influenced by where they are in evolving their network. However, the communication services and business benefits delivered by maximiser, to customers and employees alike, remains consistent, totally independent of any changes that might be made to the underlying network," concludes Hayman.

"Our research showed us that forward thinking business leaders are now looking beyond short-term cost cutting. They want to build an organisation that can immediately compete more effectively when the first shoots of economic recovery appear," states SpliceCom's MD & CEO Sean Harding. "Timely and effective use of up-to-the-minute, web-enabled information has been identified as the means to progressively remove delays to the management and execution of their critical business processes. The development of a communications infrastructure that enables a fast and flexible response to business changes will be key to those companies who are looking to get ahead - and stay ahead," continued Harding. " maximiser was specifically designed to meet this need."

The maximiser from SpliceCom is available immediately through an exclusive channel of authorised, fully trained and certified resellers with field proven competencies in the design, installation and support of convergence solutions.

Notes for Editors:
SpliceCom is a privately funded company, whose management team were behind the two most successful UK voice and data convergence companies of the 1990's - SDX Business Systems and Network Alchemy. SpliceCom's product range combines voice, video and web enabled IT applications within a single system, providing tangible business benefits for all types of companies, irrespective of their size. These products are only available via selected dealers, value added resellers and systems integrators - they are not sold directly, nor are they available via distribution.